Misunderstood? It’s Always Your Fault!
by PSWriter · Leave a Comment
If the person reading your briefing note doesn’t understand the issues, blame yourself. Although it’s easier to say it’s the reader’s fault, my friend Kirsten Farris reminded me: as the writer, you are responsible for the response you get. That’s one of the presuppositions of Neuro-Linguistic Programming (NLP): “the meaning of your communication is the response (feedback) you get”.
So, for example, if you write a briefing note or a blog post, and the reader has to ask all sorts of questions, you are responsible for having missed something.
And, according to marketing guru Seth Godin, if you are a student in my class and you don’t learn what I’m teaching, I’ve let you down. So once again, if you don’t get what I mean by all this, it’s my fault!