DO pay attention to media influence
by PSWriter · Leave a Comment
I know you’ll hear that decisions are not driven by media reports, however, the reality is that the day starts with delivery of the latest media clips to Minister’s Offices (MOs) and senior executives offices. Early in the morning, MO staff are meeting with departmental communications and parliamentary affairs staff to review media clips and request the production of Question Period cards and briefing notes.
So when you are writing any briefing product for the Minister or Deputy Minister, accept that they operate in a media driven, political environment. Take that into consideration when presenting options and considerations; tell them what anticipated media reaction will be and why.